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Course Information

International Marketing (MKT 425)

Term: 2017-2018 Academic Year Summer Semester

Faculty

Melissa W. Clark
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Schedule

Mon-Tue-Wed-Thu-Fri-Sat-Sun, 9:00 AM - 3:00 PM (5/14/2018 - 5/19/2018) Location: *MAIN GRE 203

Description

425. International Marketing 3-0-3
Introduction to international marketing theory and research with practical examples of solutions to complex international marketing problems. Focus on the political, legal, economic and cultural considerations inherent in international businesses and their relations to market decision making. PR: MKT 301.