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Course Information

Marketing Communications (MKT 424)

Term: 2014-2015 Academic Year Fall Semester

Faculty

Mr. Rob Mayberry
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (8/25/2014 - 12/12/2014) Location: *MAIN GRE 110

Description

424. Marketing Communications 3-0-3
An integrated-marketing communications approach to the study of the many ways in which profit and nonprofit organizations communicate with their publics. Emphasis is placed on understanding the synergies between various communications tools (e.g., public relations, sales promotions, advertising, event sponsorship). PR: MKT 301.