Course Information

Qualitative Research Methods (MKT 327)

Term: 2015-2016 Academic Year Spring Semester


Anna Jansson-Vredeveld
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Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/11/2016 - 5/4/2016) Location: *MAIN GRE 326


327. Qualitative Research Methods 3-0-3
Combination of lectures and assignments providing students with a working knowledge of the concepts and methods of qualitative research, including focus groups, interviews, and projective techniques. Student experience in application of qualitative-research concepts and methods to marketing problems through participation in all stages of a qualitative research project including data collection, analysis, interpretation and report writing. PR: MKT 301 or CI. (Last update: 11-09-17)